Organic Traffic Lead

Locations: Mumbai • Lisbon • Cape Town • London • Gurugram • Melbourne • Vancouver • UK • Canada Department: Marketing Employment Type: Full-time Remote: Yes, work remotely anywhere in your respective country

Company Overview

Fireflies.ai is the #1 AI teammate for meetings, trusted by over 20 million people across more than 500,000 organizations from startups to Fortune 500 enterprises. Fireflies revolutionizes team collaboration by capturing knowledge, automating repetitive tasks, and enhancing productivity before, during, and after meetings. Fireflies is a unicorn with a valuation exceeding $1 billion and is the 6th most purchased AI platform in the US. The platform powers many meetings quietly behind the scenes.

Job Description

We are looking for an Organic Traffic Lead to own Fireflies’ entire organic growth engine across SEO and GEO. This role involves driving visibility across search engines and AI-driven platforms like ChatGPT, Perplexity, Google AI Overviews, Claude, etc. The ideal candidate moves fast, understands evolving search with AI, and balances hands-on execution with team leadership.

What You’ll Own:

Search Strategy & Planning

• Lead the complete SEO + GEO roadmap across Google and AI search platforms.
• Identify and prioritize keywords, themes, and content clusters aligned with product and audience needs.
• Build content that reaches users throughout the full funnel.

Content Leadership

• Write high-quality content when needed; create briefs, frameworks, and guidelines for writers.
• Manage and grow a network of freelance and in-house writers to scale content output.
• Ensure all marketing, product, and website content is optimized for discoverability.
• Audit and refresh existing content to improve ranking and AI model visibility.
• Collaborate with PMM (Product Marketing Managers) and social teams to align messaging and support launches.

AI Search Optimization (GEO)

• Structure content to surface in LLM responses and generative search outputs.
• Optimize for direct answers, snippets, and topic authority signals used by models.
• Stay up-to-date with emerging GEO practices and adapt strategy accordingly.

Website Optimization (Copy, Structure & Performance)

• Own and execute improvements to site structure, internal linking, schema, and indexation hands-on.
• Write or refine website copy (home, product pages, feature pages, solution pages) for clarity, ranking, and conversion.
• Partner with product marketing and engineering to ship fast, search-ready, performance-oriented pages.
• Oversee ongoing site audits to ensure pages remain optimized for both search engines and AI models.
• Work with product marketing and engineering to publish search-ready pages and updates.

Authority, Partnerships & Growth

• Drive an organic backlink strategy rooted in high-quality reference-worthy content.
• Work with partnerships and integrations teams to create co-authored content, guest blogs,... cross-collaboration pieces.
• Identify authority gaps and competitor strengths; build plans to bridge them.

Measurement & Ownership

• Track organic performance across search and AI platforms.
• Own traffic growth and registrations from non-paid channels.
• Lead the organic content function with clarity,... speed,... accountability.

Key Metrics

• Organic sessions... traffic quality
• Sign-ups from organic sources
• Visibility across AI platforms (ChatGPT,... Perplexity,... Google AI Overviews)
• Rankings across priority topics
• Backlink... authority growth

Who You Are:

• 6–8+ years in SEO/content roles within fast-paced SaaS environments
• Strong hands-on writer who can also lead/scale a team of writers
• Deep understanding of modern SEO & emerging GEO practices
• Analytical & structured; comfortable owning results end-to-end
• Fast & clear communicator thriving in cross-functional collaboration

Values that are important to us:

• Great communicator & culture maintainer
• Data-driven & customer-focused
• Value fast & incremental engineering cycles
• Maintain design excellence & minimize complexity...
• Measure results & automate when possible...
• Improve by 10% every week...
• Internal compass; take accountability & initiative...
• Value overcommunication,... candid feedback & results-driven culture...

Perks... Benefits:

... Competitive compensation... Remote work anywhere in your country... Ability to move laterally within team & grow rapidly... Paid time off & flexible leave policy... No boss culture... Flexible working hours... LGBTQ+ friendly environment... Company offsites... Tech reimbursements...

About Fireflies.ai:

Fireflies.ai revolutionizes how teams interact with AI daily.... inclusive culture champions security,... innovation,... customer experience & growth.... Backed by $19 million from top investors including Canaan Ventures & Khosla Ventures.... The global team has 100+ members spanning 20+ countries/timezones.... Fireflies dogfoods its own product.... Equal opportunity employer valuing diversity; no discrimination based on race/religion/color/national origin/gender/sexual orientation/age/marital status/veteran/disability status.